Five Benefits of ESL

tags

In recent years, one of the most fascinating developments to hit the industry has been Electronic Shelf Labels (ESLs). Electronic version of price tags connect to a database on computers and use e-ink to display the price. This technology lets you change the price in stores as simple as typing a new price in the software and clicking "send".

Some Importance of Electronic Shelf Tags

The digital price tags offer numerous benefits for retailers. However, the most significant benefits of electronic price tags in retail are the ability to provide real-time, dynamic pricing in-store and build an experience to enhance customer loyalty.

Are you interested in finding more information about the price tags? Here are five reasons brick and mortar stores should look into investing in retail electronic labels.

Pricing across all channels is precise

The internet has changed the way shoppers shop. It is commonplace for shoppers to check the price of an item in store while standing in line. If the prices shown online differ from the prices at the store, consumers are less confident in the business. Unfortunately, this is usually what they see.

But, an electronic labeling system can totally transform this interaction. Your customers won't be disappointed by price variations because they will be able to use a single normal pricing system. Your company can immediately reflect any price changes made online in-store.

Shelf edge influence

The edge of the shelf is among the most important sales elements. It is the place where the majority of purchases are made, so be sure that your pricing information precisely.


Price labels can be affected by human error. It's also a slow process and by the time you finish re-labeling, prices could have changed on the internet. This is particularly true with the case of pricing electronics to be competitive with offline and online competitors.

Your experience will be improved

Omnichannel retail is the future of retail and it's easy to envision. According to Planet Retail, 56% of consumers feel that technology improves their shopping experiences.

It's not as expensive as you might think

ESLs need an initial investment. And if you're unsure about the possibility of using them, then you may be hesitant about taking the next step in technology.

But considering that the electronic shelf labels edge as the most influential factor on a sale the power to influence the information a customer sees with the click of a button is priceless.

Investment recovery is quick

ESLs offer a very high return. According to the company, sales in stores rise by 6 percent with an average margin of 2% to 3%.

Summary

Creating an innovative experience is about connecting shops and the internet. The shelf edge is not an exception. Retailers must be aware of this key moment in the buyer's journey and recognize that electronic shelf tags are one of the most effective methods to link the two domains.

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